Preface: This is Insane, or Minding the Small Print
1. Introduction: Of Passions, Skills, Innovation and New Economy
•Innovation and New Economy • A Bit of a Sci-fi • Of Hearts and Bones • One-Trick Pony • Afterlife • A Riddle: Skulls and Vats, Skyscrapers and Telescopes • Quantity Drives Quality Out Everywhere
2. The Beginnings of the Ends: A Short Archaeology
• Da Da Da: The End of Everything • ca. AD 610: End of Prophethood • Age of Discovery • End of the Age of Discovery: Deskilling and Plasticization • Circumnavigating the Globe • Afro-Asiatic Age of Discovery • End of the Muslim Age of Discovery • Collapsing New Buildings • Lessons from the Ends of the World • The End of History: Here Comes Hegel • Dialectics Old and New
3. Innovation Lessons for New Economy Entrepreneurs
• On Forgetting to Know • Carnivalesque • And the King Shook his Bottom • Popular Pleasures • Bawdy Branson and Hypersexed Virgin • Talking to me? Virgin Hailing itself • Virgin Territory: Space • A Virgin Strategy • Microsoft: The Fifth Commandment • Microsoft’s Preemptive Strategy: Wait and Imitate • Death by Ugly Consumerism • Apple Aesthetics • Being-in-the-World • The New Age of Discovery: The Cyber Frontier • Innovation Lessons: Summary
4. Information Arts: Artscience Entanglement
• The End of Art • Post-Duchamp Syndrome: This Has Been Done Before • Conceptual Art • Conceptual Art as Popular Text • Information Arts • Art or Science • Art and Science • Artscience: Theory Lock-in
5. The Next Cycle: Onticapitalism
• Wealth of Nations: Macroeconomics of Innovation • Model T • Making of a Labor Sausage: Appropriation of Cultural Capital • Twenty FirstCentury Schizoid Man • Pleasure Principle: Monkey See, Monkey Do • Sausages • Cars Again: Toyota Goes Post-Fordist • Re-location: Toyota Losing its Way • Pushing Wood, Paper, Information • Popular Economics: Glorimeters • On to Ontic-Capitalism
(For want of an) Afterword
Endnotes
Rowdy Entrepreneurs and Insecure Dinosaurs 